As an open source foundation, the entirety of the work and projects are online in the cloud space. Therefore, the majority of conversation about the foundation and its projects are active online. Our approach is to target this online audience by creating a more engaging social media presence. It is extremely beneficial to observe the conversations had about CNCF and what it does in order to gain a broader perspective of what they are looking for. Using our social media strategies, we hope to find a point of need or everyday discussions to create content more articulated towards the target audience.